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We are a new type of agency that specializes in blending creativity and technology to make brands remarkable.

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Social Search in Action: Google’s Reaction to Some Unexpected NYC Fireworks

I was brushing my teeth the other night before bed and all of a sudden I heard loud unexpected explosions from the Westside Highway near Hell’s Kitchen; some sort of attack raced through my mind.

Reassuring myself that was unlikely, I brushed away, but the explosions kept coming, and coming, and coming.

Not native to these shores, my imagination got the better of me so I dropped my toothbrush and ran through to my living room (which is also my kitchen, hall and dining room, etc. – its NYC!) and looked out the windows – nothing.

With no identification of the source, I took to search to find answers.

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Apr

#NowPlaying Twitter #music

Twitter finally launched their standalone music app yesterday morning, dubbed Twitter #music. As you probably heard, the folks at Twitter skipped the early adopter approach and took to Good Morning America for a very mainstream launch of their latest product. The app is now available on your desktop and, perhaps more importantly for the large majority of us that like our music to be as on-the-go as we are, on iOS.

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Feb

PS4’s “Share” Button Helps Sony Go Social

Gamers rejoice – the PS4 has been unveiled! While Sony shared plenty of specifics about the next-gen device at the official two-hour press event, there was one feature that was of particular interest to us here at MRY – the “Share” button located directly on the remote control, enabling gamers to capture and share their gameplay live via their social networks with the just click of a button. Will Sony’s focus on the intersection of social and gaming help the PS4 claim the top spot amongst gaming consoles? Search expert Michael Thomson gives his POV below.

PS4 Set to Integrate Shared Media

Sony has announced that the fourth version of its popular PlayStation console - the PS4 - will incorporate shared media at the heart of the gaming experience.

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Dec

Am I Bipolar? YES! No. Or Just The New Consumer…

I’m a big fan of ZipCar. I love the convenience, utility, and sweet iPhone App (that let’s you honk the horn of Zipcars from your phone!) … but until yesterday, I was a sworn enemy of their customer service.

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Nov

Social Media Helps Retailers Hit New Highs This Holiday

Retailers were on Santa’s “nice” list this year as Thanksgiving weekend sales grew an impressive 13% over 2011 and forecast a 4.1% increase for the season, according to the NRF (Visit NRF Holiday Headquarters). Take a look at these undeniable trends & sales records breaking new ground this holiday!

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Oct

Dreamforce 2012: Turning the social business theory into action

Working in MRY’s San Francisco office, I had an insider’s perspective on everything Dreamforce. I must admit, the preconference chatter was exciting – Fortune 100 companies declaring how social has revolutionized their business and allowed them to connect with customers in a whole new way, creating what Salesforce.com CEO Mark Benioff has described as a “trust revolution”. With the preshow buzz in full effect, I was anxious to take part in the festivities.

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It’s been pretty hot here in New York City, and thought it’d be nice to help you cool off with some of our favorite summer songs. We put together this playlist just for you, so we hope you enjoy it! We’ve also included the team member who submitted each song below, just in case you’re extra curious.

May we present: “Beats for the Heat.”

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Jul

How Brands Connect with Consumers through Spotify

The way in which we create and share music is constantly evolving. As digital natives, we are obsessed with sharing information whether it is a picture of our breakfast, nail art, an auto-correct mishap, or a playlist of our favorite songs. Recently, music has played an increasingly significant role in the content we share online. The social music platform, Spotify, has leveraged this as an opportunity for brands to connect with consumers. Let’s check out some examples:

Songs You Sing In the Shower: In December 2011, Herbal Essences asked fans to share their favorite songs to sing in the shower. Realizing that many consumers have favorite shower-time songs, the brand jumped on this opportunity to connect consumers with their products through the common interest of music. The campaign was run through a Facebook app on the brand’s page that was built with Spotify’s API. Users were incentivized to add new songs to the playlist for the chance to win Herbal Essences products. The public playlist currently has 689 tracks and over 1,000 subscribers. (http://spoti.fi/pIZSdK)

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Jul

It’s All About Community

Marketers often talk about creating brand engagement and participation with their consumers. If you really want to know what “brand engagement and consumer participation” really are, look no further than the juggernaut known as the video game industry.

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Jul

MRY Wins “Top Ad Agency Internship”

It was Monday June 25^th at 11:15am when the #MRYintern team received an e-mail informing us that MRY was in the running to be named The Top Ad Agency Internship Program of 2012. We were pumped to hear that the program we worked so hard to get accepted for was now in the running to be named the best program in the nation. What was even better was the fact that we had control over the outcome. If we wanted the award badly enough it was there for the taking. All it took was dedication and a drive to make it happen. And so the week began. Our competitive spirits came out. We were determined to win.

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