PS4’s “Share” Button Helps Sony Go Social

Gamers rejoice – the PS4 has been unveiled!  While Sony shared plenty of specifics about the next-gen device at the official two-hour press event, there was one feature that was of particular interest to us here at MRY – the “Share” button located directly on the remote control, enabling gamers to capture and share their gameplay live via their social networks with the just click of a button.  Will Sony’s focus on the intersection of social and gaming help the PS4 claim the top spot amongst gaming consoles? Search expert Michael Thomson gives his POV below.

 PS4 Set to Integrate Shared Media

Sony has announced that the fourth version of its popular PlayStation console - the PS4 - will incorporate shared media at the heart of the gaming experience.

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It’s All About Community

Marketers often talk about creating brand engagement and participation with their consumers. If you really want to know what “brand engagement and consumer participation” really are, look no further than the juggernaut known as the video game industry.

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