This Year, Everyone’s Invited to Fashion Week

Social media has redefined New York Fashion Week. The magazine editors and celebrities that once filled the front rows of Fashion shows have been joined by fashion bloggers. The looks and styles that were once only seen by an elite group are now being broadcast via live video streams on Facebook. The industry that once thrived on exclusivity is now publicizing look after look on Twitter. Even the notorious Bryant Park venue has changed to Lincoln Center to allow for improved cell phone reception and wi-fi for fashion tweeters to provide updates and photos to their fans. We have entered into the new world of fashion—and it’s one where everyone is invited.

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The Role of Social Media in Social Change

On January 28th we posted our POV on the social media blackout in Egypt. Social media played a remarkable role in the ability for revolutionaries to communicate and mobilize, and this is not the first instance where social enabled incredible change for a country and its people.

With knowledge of the political and cultural power of their sites the executives of Facebook, Twitter, YouTube, Google, and others have unique approaches to their resulting responsibility and democratic role.

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New York Fashion Week: Front Row For All!

It’s that time of year again in New York City. The trendy restaurants are booked solid, there are black Escalades everywhere and the white tents are up in Lincoln Center. It’s Fashion Week, and this year for the first time, fashionistas everywhere are given real-time access to the runway thanks to Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week.

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What Teens Think About ‘Skins,’ And Why Marketers Should Care

MTV’s new show, “Skins,” has been dominating my Twitter feed lately and creating what seems to be the largest social controversy since the Starbucks logo announcement (which likely indicates that most people will stop caring by the time this is published). I read the tweets, articles and comments, and after being inspired to find out more, I took to my favorite research tool, Crowdtap, to find out just what teens were thinking about and what that says about Skins “pushing the envelope.

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H&M Kids Fashion Flash Mob

This weekend, Mr Youth had the pleasure of helping create a truly unforgettable flash mob for H&M Kids. 55 talented (and tireless!) hip hop dancing kids took over Union Square in San Francisco to show their moves and flash their fashion. Read a bit more about it here(and thanks for the love, AgencySpy).

We hope you love watching this as much as we loved making it! Watch it here.

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Social Media and Iran

This isn’t the first time that Twitter has beaten traditional news sources at their own game (the Hudson River plane crash, on the ground reports of the Mumbai terrorist attacks, earthquakes in Frisco). It is, however, the first time that I’ve seen the social media outlet really generate interest and support for a social cause that otherwise would seem very far removed.

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The Open Presidency. You’re Next, Brands.

Barack Obama’s presidential campaign has already showcased the power of social media and other innovative means of communication; examples not only to other politicians, but best practices for marketers as well. Obama’s brand has been built on inclusiveness, openness and one of building true passionate communities. These are some of the very same pillars we repeatedly stress to our clients on how to speak to this new generation of consumers who have grown up in a world where communication lines have been thrown wide open.

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