Retailers were on Santa’s “nice” list this year as Thanksgiving weekend sales grew an impressive 13% over 2011 and forecast a 4.1% increase for the season, according to the NRF (Visit NRF Holiday Headquarters). Take a look at these undeniable trends & sales records breaking new ground this holiday!
I just sat in on a panel discussion hosted by Marci Ikeler, Director of Digital Strategy at Publicis. The focus was on co-creating content in the social space and our need to adapt to real-time culture. As advertisers we strive to create ideas that will spread quickly among our audience. Ikeler says the key here is to adapt in real time and invite people to co-create in a way that’s comfortable to them without asking too much.
