Pinterest |

Aug

13

7 Tips For Building Your Personal Brand

As interns at a full-service marketing agency, we have the unique opportunity to participate in a ‘Lunch and Learn’ series where different departments explain their role within MRY. During our week five ‘Lunch and Learn’ with the Strategy department, one insight resonated with us. GianCarlo Pitocco (GCP), the Director of Strategy shared with us CEO & Founder Matt Britton’s insight that in today’s society, brands are acting more like people and people are acting more like brands.

This got us thinking about how we can best manage our personal brands, so we put together 7 tips to help anyone create and manage their presence in a hyper-social world.

Why Brands Should Embrace Fashion Blogs

Hello, my name is @KylaApplegate and I’m mildly obsessed with economical, 20-something fashion bloggers. It all started in the Spring of 2011 and the rise of Pinterest, the gateway to blog obsession. My first few style searches continually pulled up one blogger in particular: Sydney Poulton at The Daybook. Now, more than a year later, I’m checking her site daily.

Image sourced from Sydney Poulton, blogger from The Daybook

Very #PINTERESTing Indeed

The unfiltered oversaturation of posts from brands, friends, and family members has given users Facebook fatigue. Over time, the Facebook newsfeed has become a mosh pit of articles, vacation photos, brand promotions, viral videos and the mundane musings of your former classmates. Despite Facebook’s efforts to keep content relevant with its EdgeRank and groups, users are now searching for a more curated social experience.