The Mr Youth Creative team was in good company Friday night. As guests at the One Show Interactive Awards at New York’s Terminal 5, we were both surrounded and inspired by an eclectic and talented crew of colleagues. Each year, the One Club recognizes the agency teams behind the most innovative and buzz-worthy advertising of the last 12 months.
According to a new Forrester Report, only 6% of 12- 17 year olds want to be friends with a brand on Facebook. This presents a major challenge, and opportunity, for brands when trying to interact with one of the most prized demo segments. The report goes on to state that the segment doesn’t think brands should be on social media and, if they do have a presence, should serve a passive role by listening and responding to their requests as they come up.
If 3,029,062 people “Like” Mark Zuckerberg on Facebook, could 18,976,457 people “Like” New York City? Rumor has it Mayor Michael Bloomberg just had a powwow with the world’s most popular dweeb to discuss pushing the Big Apple into the social realm (which is really the least Zuckerberg could do to redeem himself for that painful SNL cameo.)
A lot of clients ask me how social media can support traditional media. Smart brands understand that a great campaign is an integrated one. Your brand needs to be a ‘social brand,’ not simply a brand with a social media presence, and that presence requires a fluid media approach.
T-Mobile (a client of ours here in the US) has recently launched some impressive work in the UK.
