I’m passionate about two things in my life: the future and fish. To start with the future, I think we’re heading into the most exciting 50 years in human history. Things like 3D printing (buildings, CPG, body parts), recreational space travel and driverless cars are among the short list of innovations that will become ubiquitous in my lifetime and are so insanely science fiction that the effects will be nothing short of life-changing for all of us. I’ve been incredibly excited about the future for a long time, so much so that as a fifth grader I gave my Jr. Toastmaster speech on how the computer was going to change the world. These are not the kinds of speeches that attract female fifth graders… but I persisted.

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I was brushing my teeth the other night before bed and all of a sudden I heard loud unexpected explosions from the Westside Highway near Hell’s Kitchen; some sort of attack raced through my mind.

Reassuring myself that was unlikely, I brushed away, but the explosions kept coming, and coming, and coming.

Not native to these shores, my imagination got the better of me so I dropped my toothbrush and ran through to my living room (which is also my kitchen, hall and dining room, etc. – its NYC!) and looked out the windows – nothing.

With no identification of the source, I took to search to find answers.

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Looking to impact your healthcare professional audience more effectively?  Or maybe you’re simply trying to get their attention and differentiate yourself from the sea of emails, healthcare apps, detail aids, and other educational materials and tools that already exist.  In either case, there are a few basic tenants to follow when it comes to digital marketing to HCPs.

Get To the Point.  It’s no secret that HCPs are short on time.  Increasing bureaucratic and administrative demands and decreasing reimbursements have reduced the time of a typical office visit with a primary care provider to less than 15 minutes.  Physicians are loathe to spend valuable time out of their day having lengthy chats with sales reps and pouring through complicated detail aids and other materials.  Many of those carefully crafted lengthy e-newsletters (often times with valuable content) get deleted before they ever get opened.  In a time-crunched environment of information overload, it’s best to quickly get to the point.  Think of the 2-3 bullet points that you want your customer to remember, and get to those points as quickly as possible.   

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Twitter finally launched their standalone music app yesterday morning, dubbed Twitter #music.  As you probably heard, the folks at Twitter skipped the early adopter approach and took to Good Morning America for a very mainstream launch of their latest product. The app is now available on your desktop and, perhaps more importantly for the large majority of us that like our music to be as on-the-go as we are, on iOS.

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It’s April 16^th, which can only mean one thing – it’s the 4^th Annual Foursquare Day! (Four squared = 4^4 = 16. 4/16. Get it?)

In honor of this special occasion for one of our favorite social networks, we’ve gone local and dropped tips at some of our favorite, must-visit spots in the MRY NYC hood. Check out our list of the places where we eat, drink, procrastinate, exercise, get inspired to be remarkable and more below, then go out and check-in like crazy at your favorite locations.  You never know where you may find one of those special #4sqDay deals…

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Unless you’ve been living under a rock…err pebble…you’ve probably heard of the epic Kickstarter campaign that raised over $10 million in crowdsourced funds on the promise of an e-paper watch that connects via Bluetooth to iPhone and Android phones. Introducing Pebble.

I stumbled upon this incredible fundraising frenzy—the Kickstarter project hit $1MM in only 28 hours—on April 19^th, 2012, about a week after the campaign launched. I opted in for the $115 pre-order of the Jet Black Pebble, which offered the discount of $35 off the full MSRP of $150 and the promise that it would supposedly be shipped several months later.

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It’s official – MRY is entering the Google Glass game! Three members of our team – Senior Strategist David Trahan, UX Designer Lana Voynova, and Atlanta’s Lead UX Designer Thomas Strickland – have all been invited by Project Glass to be among the first consumers to get their hands on the coveted headsets. Our overwhelming senses of jealousy aside, we could not be more excited for our Glass Explorers to get their augmented reality on.

We sat down with David, Lana, and Thomas to get their initial thoughts on their Project Glass and their plans for testing out this new technology. First up, their invitation-winning tweets…

David Trahan, Senior Strategist

Lana Voynova, UX Designer

Thomas Strickland, Lead UX Designer, Atlanta

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