When Brands Personify Our Food… & Go Social
We swoon at Mr. Peanut’s wisdom. We dance along with Cheesasaurus Rex. We jump for joy at news that Ms. Brown—the brown M&M kept under wraps for far too long—has finally come out of her shell (pun intended).
But the practice of assigning our food a persona is a funny thing—a bit odd, even. How can cuteness whet our appetites? How civilized is it to adore both a creature’s big, goofy eyes and find comfort in its taste? Is this not a bit hypocritical…or, dare we say, crude? Does this love-yet-devour behavior go against all that modern society stands for?
