Here is a message from MRY and Eddard Stark to businesses and brands everywhere:
Zuckerberg and Co. recently revamped Facebook’s mobile brand pages with all of the shiftiness of a seasoned ninja, changing their look from one reminiscent of its classic webpages to a new format that allows users to more easily access relevant information, communicate with the company, and consume its content.
Facebook emoticons saw a wide rollout this month, but why should brands care? New approaches to EdgeRank may be why.
Because there’s always better, more comprehensive ways to “like” something, Facebook this month rolled out what’s being called “visual sharing” - and emoticons - directly into status updates.
The shortlist for what Zuckerberg’s crew thinks users may be doing includes drinking and eating; reading, listening or watching; and feeling. This, naturally, could lead to increased shares of brand Facebook pages. And, to most online/social marketers, that should be good enough bait to herald this new development.
Raw. Transparent. Insightful. Just some of the adjectives that come to mind after reading the @kobebryant post-injury rant on his Facebook page last weekend. A must read if you haven’t done so yet, the post offers a rare peak-behind-the-curtain inside the mind of one of the greatest active basketball players to ever play the game on the heels of learning that he suffered a season ending torn Achilles.
As interns at a full-service marketing agency, we have the unique opportunity to participate in a ‘Lunch and Learn’ series where different departments explain their role within MRY. During our week five ‘Lunch and Learn’ with the Strategy department, one insight resonated with us. GianCarlo Pitocco (GCP), the Director of Strategy shared with us CEO & Founder Matt Britton’s insight that in today’s society, brands are acting more like people and people are acting more like brands.
This got us thinking about how we can best manage our personal brands, so we put together 7 tips to help anyone create and manage their presence in a hyper-social world.
It was Monday June 25th at 11:15am when the #MRYintern team received an e-mail informing us that MRY was in the running to be named The Top Ad Agency Internship Program of 2012. We were pumped to hear that the program we worked so hard to get accepted for was now in the running to be named the best program in the nation. What was even better was the fact that we had control over the outcome. If we wanted the award badly enough it was there for the taking. All it took was dedication and a drive to make it happen. And so the week began. Our competitive spirits came out. We were determined to win.
In today’s Social Media world growing your fan-base is a big deal, but what some brands forget, or rather what some brands have remembered, is that it’s always important to say “Thank you”. Some brands have now seen that minding your manners pays big dividends (I guess mom IS always right). Here are a few ways that brands have said thanks to their fans.
Yesterday marked the first ever Facebook Marketing Conference (fMC), a gathering of some of the top brand marketers and the agencies that service them. The focus of the conference was primarily on introducing a suite of new advertising products and tools that Facebook is now serving up to brand marketers as a means to harness the power of paid, earned and owned media as fueled by consumers. The following is a 360 degree breakdown of these announced Facebook changes and the impact they’ll have on marketers, through the collective lens of Mr Youth Strategy, Account, Creative, and Marketing departments.
Before beginning any social marketing campaign, there are two fundamental questions everyone must answer: What social platforms does my target audience use, and how do I effectively reach them? With 845 million monthly active users, Facebook is more than likely the answer to your question. Reaching your audience on Facebook in an effective manner though depends entirely on the marketer’s strategic and creative execution.
The unfiltered oversaturation of posts from brands, friends, and family members has given users Facebook fatigue. Over time, the Facebook newsfeed has become a mosh pit of articles, vacation photos, brand promotions, viral videos and the mundane musings of your former classmates. Despite Facebook’s efforts to keep content relevant with its EdgeRank and groups, users are now searching for a more curated social experience.
As marketers, we know that even small changes to any user experience can have a dramatic impact on how engaged consumers are in our social-digital ecosystems. Teens are the most sensitive, savvy and fickle to these changes–and lack the years of entrenchment in any one social network to keep them from jumping ship and trying something new. So what do teens think about the most recent changes on Facebook? We surveyed 2,000 (14-17 year old) teens to find out what they like, love and hate about the platform where they spend at least 90 minutes each day.
