Facebook emoticons saw a wide rollout this month, but why should brands care? New approaches to EdgeRank may be why.
Because there’s always better, more comprehensive ways to “like” something, Facebook this month rolled out what’s being called “visual sharing” - and emoticons - directly into status updates.
The shortlist for what Zuckerberg’s crew thinks users may be doing includes drinking and eating; reading, listening or watching; and feeling. This, naturally, could lead to increased shares of brand Facebook pages. And, to most online/social marketers, that should be good enough bait to herald this new development.