Dreamforce 2012: Turning the social business theory into action
Working in MRY’s San Francisco office, I had an insider’s perspective on everything Dreamforce. I must admit, the preconference chatter was exciting – Fortune 100 companies declaring how social has revolutionized their business and allowed them to connect with customers in a whole new way, creating what Salesforce.com CEO Mark Benioff has described as a “trust revolution”. With the preshow buzz in full effect, I was anxious to take part in the festivities.
