CES 2012: Social Media Winners & Losers
It’s no big surprise that most marketers have come to embrace social as an increasingly crucial channel in our proverbial toolkit. The proliferation of social APIs like Facebook OpenGraph have armed brands with the ability to infuse a social layer across their preexisting web properties. This year’s Consumer Electronics Show in Las Vegas introduced us to social integration as a growing necessity in the design of products, not just the web.
