In today’s Social Media world growing your fan-base is a big deal, but what some brands forget, or rather what some brands have remembered, is that it’s always important to say “Thank you”. Some brands have now seen that minding your manners pays big dividends (I guess mom IS always right). Here are a few ways that brands have said thanks to their fans.
We swoon at Mr. Peanut’s wisdom. We dance along with Cheesasaurus Rex. We jump for joy at news that Ms. Brown—the brown M&M kept under wraps for far too long—has finally come out of her shell (pun intended).
But the practice of assigning our food a persona is a funny thing—a bit odd, even. How can cuteness whet our appetites? How civilized is it to adore both a creature’s big, goofy eyes and find comfort in its taste? Is this not a bit hypocritical…or, dare we say, crude? Does this love-yet-devour behavior go against all that modern society stands for?
