The Art of Calls to Action
The thing that I love about advertising is that it’s constantly evolving into something new. An ad that makes it to market takes a creative team’s vision, overlays a client’s business goals, and combines it with the latest market trends & technologies. When done right, it’s truly something to behold.
As varied as ads are today, I find there to be one common thread that runs through virtually all modern advertising: Calls to Action (CTA’s). As memorable as some ads may be, they really need to provoke action from consumers to be successful. Those actions can take a variety of forms themselves – Logging on, driving purchase, sharing a story, submitting a video, telling a friend, remembering a brand. The ability to drive these actions is what differentiates successful ads from another voice screaming for consumer attention.
