Measuring Advocacy: It is much more than just positive sentiment
By lowering the barriers to sharing, brands are discovering that they can harness the power of earned reach. At the pinnacle of that earned reach is advocacy. To-date, the definition of advocacy has been synonymous with positive sentiment, but advocacy deserves more credit as it is much harder to achieve than positive sentiment alone. Defined by Mr Youth, advocacy is a piece of content that must contain both positive sentiment and a clear call-to-action.
