Advertising |

Jul

31

The Art of Calls to Action

The thing that I love about advertising is that it’s constantly evolving into something new. An ad that makes it to market takes a creative team’s vision, overlays a client’s business goals, and combines it with the latest market trends & technologies. When done right, it’s truly something to behold.

As varied as ads are today, I find there to be one common thread that runs through virtually all modern advertising: Calls to Action (CTA’s). As memorable as some ads may be, they really need to provoke action from consumers to be successful. Those actions can take a variety of forms themselves – Logging on, driving purchase, sharing a story, submitting a video, telling a friend, remembering a brand. The ability to drive these actions is what differentiates successful ads from another voice screaming for consumer attention.

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May

16

Mr Youth’s One Show Interactive Favorites

The Mr Youth Creative team was in good company Friday night. As guests at the One Show Interactive Awards at New York’s Terminal 5, we were both surrounded and inspired by an eclectic and talented crew of colleagues. Each year, the One Club recognizes the agency teams behind the most innovative and buzz-worthy advertising of the last 12 months.

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Apr

26

Become a Member of the 6% Club

According to a new Forrester Report, only 6% of 12- 17 year olds want to be friends with a brand on Facebook. This presents a major challenge, and opportunity, for brands when trying to interact with one of the most prized demo segments. The report goes on to state that the segment doesn’t think brands should be on social media and, if they do have a presence, should serve a passive role by listening and responding to their requests as they come up.

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Mar

30

Tidbits In The Ad-Mosphere: What We’re Loving Right Now

We’ve found a lot that is inspiring and LOL-worthy this week (and it’s only Wednesday!) Here’s a shortlist – our spring gift to you, dear reader.

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Mar

15

How Brands Respond to #FBAttacks

Very interesting panel this morning on how brands can be proactive and reactive to extinguish ASAP. Key takeaways:

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Feb

03

What Teens Think About ‘Skins,’ And Why Marketers Should Care

MTV’s new show, “Skins,” has been dominating my Twitter feed lately and creating what seems to be the largest social controversy since the Starbucks logo announcement (which likely indicates that most people will stop caring by the time this is published). I read the tweets, articles and comments, and after being inspired to find out more, I took to my favorite research tool, Crowdtap, to find out just what teens were thinking about and what that says about Skins “pushing the envelope.

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Jan

26

Advertisers Pulling Out of “Skins” Air Time

Looks like the premiere of the new MTV show, ‘Skins’, is stirring up a lot of controversy, both from the Parents Television Council and advertisers alike. With allegations sparking that the show is breaking child porn statutes, brands like Taco Bell state the commercial time is not “fit for their brand”. Now other advertisers are following suit, with brands like Schick, Subway, General Motors, H&R Block, and Wrigley no longer purchasing ads during ‘Skins’ programming. The Parents Television Council is trying, and effectively so, to get other brands to opt out of that commercial time, as well.

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Jun

24

Brands as People, People as Brands

This article first appeared as a PROMO Xtra Editor’s Pick at promomagazine.com

There is a cultural identity crisis occurring among consumers and brands, with each wanting to emulate the other. The byproduct of this shared admiration is an exponential opportunity for word of mouth and social media marketers to play a central role in the facilitation of this ongoing shift.

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