Here at Mr Youth, we pride ourselves on being something close to campus-connoisseurs. Between our proprietary college network, RepNation, our ears-on-the-ground college ambassadors and our insight platform, Crowdtap, we’ve got our finger on the pulse of the ever-elusive college student. What do we do with this type of access? We listen and we take notes– lots and lots of notes.

Over the next few weeks, we’re going to put our intel to work, serving up fresh-from-campus blog posts chock full of all the college trends you need to know to stay in the know, starting with our fashion update: Boho Chic.

For today’s co-eds, college is about much more than having a good time. Between school, resume-building extracurricular activities, networking and maintaining their g.p.a. students are feeling incredible pressure to succeed both inside and outside of the classroom. In a high-pressure environment, students think their clothing should be anything but. The skinny jeans, stick straight hair and tight cocktail dresses of last semester have been replaced by long flowing skirts, natural waves and sturdy gladiator sandals, a look that students are calling “Boho-Chic”.“

“Boho chic is…free-spirited, flowy but put together. I consider myself boho chic wit feathers, earth tones, and brown leather taking up a majority of my wardrobe.”-Emily Tracy, University of North Carolina age 20

Freedom is the name of the game and for stressed out students, Boho-Chic affords the perfect escape from their every day lives by combining style and comfort without confining them to specific brand names, looks or silhouettes.

”Boho-Chic is casual, but in a ‘I just rolled out of bed and look good’ kind of way…There’s something very alluring about the grungy, messy look–seems like you’re not putting effort in but it’s a finely crafted mess, so to speak.”-Amelia Viner, Emerson College age 21

-Laura M, Strategist