Over the last year there has been an exponential increase in the number of websites asking users to sign in using Facebook connect. Some tout the ease of joining a community, others want to connect your interests with the interests of your friends, and some just ask you to do it for no apparent reason. Until recently I have yet to see any website give me something in return for taking that action. As a marketer I know that their desire to connect me with other people or make sign-up easier is just so they can make money. It’s about data collection, optimization and ad targeting. I get it, and most other consumers get it, so why not give me something worth my while? Why not show me what my data is worth to you?
Well, my dreams have come true. Hulu, in an effort to beat Netflix (and get their numbers up for a quick sale), is in the midst of a big push for their Hulu Plus offering. The online video provider has seen some success with the paid version of its free service, but not to the extent that Netflix has seen success. Their answer to that problem is free trials, and their ask form consumers is simple: Give us access to your Facebook data and one status update about Hulu Plus.
So, according to Hulu, your Facebook data and one status update is worth $7.99.
-David T, Strategist