March 2012
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Turntable, Spotify & Consumer Behavior
Earmuffs, FBI: I haven’t paid for music for as long as I can remember, until this year.
Perhaps it’s my millennial DNA, having grown up riding the wack-o-mole roller coaster of Napster, Kazaa, and Limewire. The truth is, I don’t feel bad about it. I realize that may sound insensitive, because artists need to pay for the upkeep of their Delano-inspired infinity pools, but if I had a choice to...
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American Express Strikes Again with Social
American Express Launches #SyncWithTwitter, Brands Regale in Social ROI
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American Express cracked all kinds of codes this week with the launch of #SyncWithTwitter – a program that allows consumers to obtain coupon-less discounts from big brands such as Whole Foods, Best Buy, Zappos and more, just for tweeting with specific hashtags.
It’s so simple, and they even pay you to do it....
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Measuring Advocacy: It is much more than just...
By lowering the barriers to sharing, brands are discovering that they can harness the power of earned reach. At the pinnacle of that earned reach is advocacy. To-date, the definition of advocacy has been synonymous with positive sentiment, but advocacy deserves more credit as it is much harder to achieve than positive sentiment alone. Defined by Mr Youth, advocacy is a piece of content that must...
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Mr Youth’s POV On FMC
Yesterday marked the first ever Facebook Marketing Conference (fMC), a gathering of some of the top brand marketers and the agencies that service them. The focus of the conference was primarily on introducing a suite of new advertising products and tools that Facebook is now serving up to brand marketers as a means to harness the power of paid, earned and owned media as fueled by consumers. The...
