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Night At The Oscars: Past, Present & Future

The 84th Annual Academy Awards aired on Sunday night, and upon tuning in, it was instantly noticeable about what the theme of the night would be:  Hollywood’s (in)glorious past.[[MORE]] Stuck In The Past It’s not hard to understand why.  Quick, name all the nominations for Best Picture without looking them up.  Now do the same for Best Actor/Actress and Best Director.  Go ahead, we’ll wait.  ...

Feb 29th

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This Year, Everyone’s Invited to Fashion Week

Social media has redefined New York Fashion Week. The magazine editors and celebrities that once filled the front rows of Fashion shows have been joined by fashion bloggers. The looks and styles that were once only seen by an elite group are now being broadcast via live video streams on Facebook. The industry that once thrived on exclusivity is now publicizing look after look on Twitter. Even the...

Feb 23rd

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Millennials Vote: Best & Worst Super Commercials

http://www.youtube.com/mmschocolate Millennial values are dramatically different than prior generations, and this impacts their perceptions of brands and advertising. (Read our white paper: “5 Ways To Friend the Class of 2015” for our take on what makes them unique). Their contribution to our economy is undeniable, as they make up the largest generation of consumers since Baby Boomers, with...

Feb 13th

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9 tags

Facebook Ad Optimization

Before beginning any social marketing campaign, there are two fundamental questions everyone must answer: What social platforms does my target audience use, and how do I effectively reach them? With 845 million monthly active users, Facebook is more than likely the answer to your question. Reaching your audience on Facebook in an effective manner though depends entirely on the marketer’s strategic...

Feb 6th

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Should you posthumously be posting?

Estate planning and social media As an early adopter of social media (nearly the 1 millionth Twitter user, and avid Friendster contributor ca. 2003), I’ve truly spread my soul over the Internet. I’m everywhere and nowhere at once. So what happens when the “big show” is over?[[MORE]] In real life, I’m a husband and father, and with that comes the all-too-real responsibilities of solidifying my...

Feb 1st